Twelve Labs

Key Information

Features

• World-class accuracy in video understanding
• Scalable infrastructure for large video libraries
• Customizable models for specific domains
• Flexible cloud deployment options
• Enterprise-grade security with compliance
• Multimodal video search capabilities
• Video summarization functionality
• Multilingual support across 100+ languages
• Contextual understanding of video content
• Automated highlight reel creation
• Content moderation system
• Smart ad insertion
• Vector database integration

Pros

• Superior video understanding with human-like processing
• Flexible deployment across multiple platforms
• Enterprise-level scalability for large libraries
• Advanced model customization options

Cons

• API rate limits for requests
• Variable processing time
• Limited offline functionality

Pricing

• Free plan with basic features
• Developer plan at $0.0025/min for visual and audio processing
• Text to video at $0.01/min
• API services at $200/month per service
• Custom enterprise pricing

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What is Twelve Labs?

Twelve Labs is a pioneering company in the field of video understanding technology. Their advanced AI models bring human-like comprehension to video content, allowing for precise semantic search, summarization, analysis, and question-answering capabilities. Twelve Labs' technology is designed to unlock the full potential of vast enterprise video archives, making them instantly searchable and understandable.

The company's proprietary multimodal foundation models, Marengo and Pegasus, are at the forefront of video AI solutions. These models can process and integrate information from multiple data types, including text, images, audio, and video, enabling a new level of video content analysis and interaction.

Key Features

• World-class accuracy: Twelve Labs' AI models for video understanding surpass benchmarks set by major cloud providers and open-source models. Their technology is recognized by leading researchers for its exceptional performance in comprehending video content.
• Scalable infrastructure: The company's models and infrastructure are built to handle enormous video libraries, capable of processing exabytes of data. This scalability ensures that Twelve Labs can meet the needs of even the largest enterprises with extensive video archives.
• Customizable models: Users can fine-tune Twelve Labs' models to become experts in specific content and domains. This customization allows for more accurate and relevant results tailored to individual business needs.
• Flexible deployment options: The technology can be deployed on the cloud, self-hosted cloud, or on-premises, providing flexibility to meet various security and operational requirements.
• Enterprise-grade security: Twelve Labs prioritizes data security and privacy, offering SOC2 compliance and working towards ISO 27001 compliance. This ensures that customer data remains secure and entirely under their control.
• Multimodal video search: Users can search through videos for specific moments, objects, or events using natural language queries. This feature enables quick and efficient retrieval of relevant video content.
• Video summarization: The AI can generate concise summaries of video clips, saving time and improving content discovery.
• Multilingual capabilities: Twelve Labs' models can generate text summaries and audio translations in over 100 languages, making video content accessible to a global audience.
• Contextual understanding: The technology examines the interrelationships among words, images, and sounds within videos, providing a deeper understanding of content.
• Automated highlight reel generation: Major sports leagues use Twelve Labs' technology to automatically create highlight reels from their vast media collections, enhancing viewer experience and fan engagement.
• Content moderation: The AI can be used to analyze and moderate video content, helping maintain platform standards and user safety.
• Ad insertion: Twelve Labs' technology enables smart ad placement within videos based on content analysis.
• Vector database integration: The company's capabilities are integrated with leading vector databases, allowing for advanced video analytics and AI-driven applications within existing data infrastructure.

Main Advantages

• Superior video understanding capabilities with AI models that process content like humans, making video search and analysis more intuitive and effective
• Flexible deployment options with cloud, self-hosted cloud, or on-premises solutions to match any organization's infrastructure needs
• Enterprise-level scalability designed to handle massive video libraries and exabytes of data without performance degradation
• Advanced customization features allowing models to be fine-tuned for specific content types and industry domains

Key Limitations

• API rate limits may restrict the number of concurrent requests for video processing
• Processing time can vary depending on video length and complexity
• Limited offline functionality as the service primarily operates through cloud infrastructure

How much does Twelve Labs cost?

Free Plan

• Visual search and indexing at no cost
• Audio search and indexing included
• Text to video functionality
• Basic API access

Developer Plan

• Visual search and indexing - $0.0025/min
• Audio search and indexing - $0.0025/min
• Text to video - $0.01/min
• Embed API - $200/month
• Search API - $200/month
• Generate API - $200/month

Enterprise Plan

• Custom pricing based on volume
• All features from Developer plan
• Additional enterprise-grade support
• Cloud integrations included
• Concurrent indexing team access

Note: Prices are subject to change. Please check the official website for the most up-to-date prices.

Check Twelve Labs Official Pricing ›

Frequently Asked Questions

1. What is included in the free plan?

The free plan includes basic access to visual search and indexing, audio search and indexing, text to video functionality, and basic API access. Users can test the platform's capabilities without any cost.

2. How do I upgrade to the Developer plan?

To upgrade to the Developer plan, users need to create an account and select the Developer plan option. The transition process is straightforward, and billing begins based on usage rates for different features.

3. What are the usage limits for the APIs?

The platform implements rate limiting on API calls to ensure fair usage. The specific limits vary by plan type and can be adjusted for Enterprise customers based on their needs.

4. Who is using Twelve Labs?

• Media Companies: Broadcasting networks and streaming platforms use it for content discovery and management
• Sports Organizations: Major leagues and teams implement it for automated highlight generation and game analysis
• Educational Institutions: Universities and online learning platforms use it for video lecture analysis and searchability
• Content Creators: YouTubers and video producers utilize it for content organization and search
• E-commerce Platforms: Online retailers use it for product video analysis and categorization
• Marketing Agencies: Firms use it for video content analysis and ad placement optimization
• Entertainment Industry: Production companies use it for content cataloging and scene analysis
• News Organizations: Media outlets use it for video archive management and quick content retrieval

5. What integration options are available?

Twelve Labs offers cloud integrations with major providers and supports various vector databases. The API can be integrated into existing workflows and applications through RESTful endpoints.

6. How does the concurrent indexing system work?

The system allows multiple team members to process videos simultaneously. Enterprise users get custom concurrent indexing limits based on their specific requirements and usage patterns.

7. What video formats are supported?

The platform supports all standard video formats including MP4, MOV, AVI, and WMV. There are no strict limitations on video length, though processing time varies with duration.

8. How does the multilingual support function?

The system can process and generate content in over 100 languages, enabling global content accessibility. This includes translation of video content, subtitles, and search capabilities.

9. What happens to my data?

All processed video data remains under the customer's control. The platform adheres to strict data handling protocols and allows customers to delete their data at any time.

10. How does the customization process work?

Users can fine-tune the models to recognize specific content types, terminology, and patterns relevant to their industry or use case through the platform's customization interface.