Sales reps spend 65% of their time on non-selling activities – that's a massive problem eating into your revenue potential. Manual prospecting, endless follow-ups, and data entry are killing productivity while hot leads slip through the cracks. The solution? The best AI-powered tools for AI agents in sales that handle the grunt work so your team can focus on what they do best: closing deals.
Cognism
Cognism stands out as one of the most comprehensive AI-powered sales intelligence platforms available today. This tool combines advanced AI search capabilities with high-quality B2B data to streamline your entire prospecting process.
Key Features
Cognism's AI Search functionality lets you type natural language queries like "VPs of Sales at software companies" instead of fumbling with complex filters. The platform automatically pulls up contact information, demographics, firmographics, and technographics in seconds.
The tool offers real-time data verification, ensuring the phone numbers and email addresses you get actually work. Their compliance-first approach means you don't have to worry about GDPR violations or data quality issues.
Pricing
Cognism requires custom quotes, which can be frustrating if you want quick pricing info. However, this approach allows them to tailor packages to your specific needs and team size.
Pros and Cons
Pros:
- Lightning-fast AI-powered search
- High data accuracy rates
- GDPR-compliant data collection
- Comprehensive contact information
Cons:
- No transparent pricing
- Can be expensive for smaller teams
- Learning curve for advanced features
Best for
Sales teams that need high-quality prospect data and want to speed up their lead generation process significantly.
Artisan
Artisan focuses specifically on outbound sales automation, positioning itself as your AI-powered business development representative. This platform excels at identifying prospects, crafting personalized outreach, and managing entire email campaigns.
Key Features
Artisan's standout feature is its ability to handle both email and LinkedIn messaging from a single platform. The AI can craft personalized messages based on prospect data and company information.
The platform includes email warmup functionality to improve deliverability rates and campaign management tools to track performance across multiple outreach sequences.
Pricing
Artisan currently offers five different products, but you'll need to contact their sales team for specific pricing information. This lack of transparent pricing can slow down the decision-making process.
Pros and Cons
Pros:
- Excellent for outbound sales automation
- Handles multiple communication channels
- Strong personalization capabilities
- Built-in email warmup features
Cons:
- No public pricing available
- Limited to outbound sales activities
- May require significant setup time
Best for
Sales teams focused heavily on outbound prospecting and cold outreach campaigns.
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HubSpot Sales Hub
HubSpot Sales Hub brings enterprise-level AI capabilities to sales teams of all sizes. This platform combines CRM functionality with advanced AI features for deal insights, forecasting, and pipeline management.
Key Features
The AI-powered deal insights help you understand which opportunities are most likely to close and why. The forecasting tools use machine learning to predict future sales performance based on historical data and current pipeline activity.
HubSpot's automation features can move leads through your pipeline automatically as your reps engage with them. The platform also includes email tracking, follow-up reminders, and customizable dashboards.
Pricing
HubSpot offers a free tier with basic features, making it accessible for smaller teams. Paid plans start at reasonable prices and scale up based on features and team size.
Pros and Cons
Pros:
- Free tier available
- Comprehensive CRM integration
- Strong automation capabilities
- Excellent reporting and analytics
Cons:
- Can become expensive as you add features
- Steep learning curve for advanced functionality
- Some AI features require higher-tier plans
Best for
Sales teams that want an all-in-one CRM and sales automation platform with strong AI capabilities.
Salesforce Einstein
Salesforce Einstein represents the enterprise standard for AI-powered sales platforms. This tool integrates directly into Salesforce CRM to provide predictive analytics, lead scoring, and advanced personalization.
Key Features
Einstein's predictive lead scoring analyzes vast amounts of data to identify which prospects are most likely to convert. The platform can automatically prioritize your sales activities based on these insights.
The AI also provides opportunity insights, showing you which deals need attention and suggesting next steps. Advanced forecasting capabilities help sales managers plan more accurately.
Pricing
Salesforce Einstein pricing varies significantly based on the specific features and edition you choose. Enterprise-level pricing can be substantial, making it more suitable for larger organizations.
Pros and Cons
Pros:
- Industry-leading AI capabilities
- Deep Salesforce integration
- Comprehensive analytics and reporting
- Scalable for large organizations
Cons:
- High cost for full feature set
- Requires Salesforce CRM
- Complex setup and configuration
- May be overkill for smaller teams
Best for
Large sales organizations already using Salesforce CRM that need enterprise-grade AI capabilities.
Copy.ai
Copy.ai specializes in AI-powered content generation for sales teams. This platform helps create compelling sales copy, email sequences, social media content, and other marketing materials that support your sales process.
Key Features
Copy.ai's strength lies in its ability to generate high-converting sales copy quickly. The platform can create cold outreach emails, follow-up sequences, LinkedIn messages, and ad copy tailored to your specific audience.
The tool includes workflow automation features that guide you through creating targeted content. You can also repurpose existing content for different channels and audiences.
Pricing
Copy.ai offers a free tier with basic features and 2,000 words in chat. Paid plans start at $36 per month for the Starter plan, with more advanced options available for larger teams.
Pros and Cons
Pros:
- Excellent content generation capabilities
- User-friendly interface
- Affordable pricing options
- Good integration with other tools
Cons:
- Limited to content creation
- May require editing for best results
- Not a complete sales automation solution
Best for
Sales teams that need help creating compelling sales content and marketing materials quickly.
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Clari
Clari positions itself as a revenue intelligence platform that uses AI to provide complete visibility into your sales pipeline. This tool excels at forecasting, pipeline management, and identifying at-risk deals.
Key Features
Clari's AI analyzes your sales data to provide accurate revenue forecasting and pipeline insights. The platform can identify deals that might be at risk and suggest actions to keep them on track.
The tool includes real-time AI coaching features that help sales reps improve their performance. Data auto-capture functionality ensures your CRM stays up-to-date without manual data entry.
Pricing
Clari requires custom quotes for pricing, which can slow down the evaluation process. However, this allows them to tailor solutions to your specific needs and team size.
Pros and Cons
Pros:
- Excellent forecasting accuracy
- Comprehensive pipeline visibility
- Strong coaching and guidance features
- Automated data capture
Cons:
- No transparent pricing
- Can be expensive for smaller teams
- Requires significant setup and configuration
Best for
Sales teams that need better pipeline visibility and more accurate revenue forecasting.
Intercom
Intercom brings AI-powered chatbots and customer engagement tools to your sales process. This platform excels at qualifying inbound leads, providing customer support, and nurturing prospects through automated conversations.
Key Features
Intercom's Fin AI Agent handles initial customer interactions, qualifying leads and answering basic questions without human intervention. The Fin AI Copilot acts as a personal assistant for your sales team.
The platform includes proactive messaging capabilities that can engage website visitors based on their behavior. Custom workflows help you nurture leads at scale while maintaining personalization.
Pricing
Intercom's Essential plan starts at $29 per seat per month, making it accessible for smaller teams. Higher-tier plans include more advanced AI features and integrations.
Pros and Cons
Pros:
- Excellent for inbound lead qualification
- 24/7 automated customer engagement
- Easy to set up and use
- Strong integration capabilities
Cons:
- Can be expensive for larger teams
- Limited to customer-facing interactions
- May require customization for complex use cases
Best for
Sales teams that receive a lot of inbound leads and want to automate the initial qualification process.
Pipedrive AI Sales Assistant
Pipedrive combines traditional CRM functionality with AI-powered features to help sales teams close more deals. The platform is known for its user-friendly interface and practical AI applications.
Key Features
Pipedrive's AI provides win probability predictions for each deal in your pipeline, helping you focus on the most promising opportunities. The platform can automatically generate email summaries and provide smart marketplace search capabilities.
Pipeline optimization features continuously analyze your sales process to identify bottlenecks and suggest improvements. The AI also helps with activity recommendations and next-step suggestions.
Pricing
Pipedrive offers transparent pricing starting at $14 per month for the Essential plan. Higher-tier plans include more advanced AI features and integrations.
Pros and Cons
Pros:
- Affordable and transparent pricing
- User-friendly interface
- Practical AI applications
- Good for small to medium teams
Cons:
- Limited advanced AI features
- May not scale well for large enterprises
- Fewer integrations than competitors
Best for
Small to medium-sized sales teams that want practical AI features without complexity or high costs.
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Zoho Sales AI (Zia)
Zoho CRM includes Zia, an AI assistant that processes thousands of conversations monthly and supports multiple languages. This makes it particularly valuable for global sales teams.
Key Features
Zia provides win probability scoring to help you prioritize deals, along with sentiment analysis to understand customer communications better. The AI can automatically enrich CRM records with additional data from public sources.
Anomaly detection features monitor for unusual sales patterns, while AI chatbots handle routine customer queries. The platform also offers automated workflow suggestions and tight CRM integration.
Pricing
Zoho offers various CRM editions with different pricing tiers. The AI features are included in higher-tier plans, making it cost-effective for teams already using Zoho's ecosystem.
Pros and Cons
Pros:
- Multi-language support
- Comprehensive AI features
- Strong security and compliance
- Good value for money
Cons:
- Part of larger Zoho ecosystem
- May require multiple Zoho products for full functionality
- Learning curve for new users
Best for
Global sales teams that need multi-language support and comprehensive AI features at a reasonable price.
Comparison Table
| Tool | Best For | Starting Price | Key Strength | AI Focus |
|---|---|---|---|---|
| Cognism | Lead generation | Custom quote | AI-powered prospecting | Data intelligence |
| Artisan | Outbound sales | Custom quote | Email automation | Campaign management |
| HubSpot Sales Hub | All-in-one CRM | Free tier available | Complete sales platform | Deal insights |
| Salesforce Einstein | Enterprise sales | Varies by edition | Advanced analytics | Predictive scoring |
| Copy.ai | Content creation | $36/month | Sales copywriting | Content generation |
| Clari | Revenue forecasting | Custom quote | Pipeline visibility | Revenue intelligence |
| Intercom | Lead qualification | $29/month | Customer engagement | Conversational AI |
| Pipedrive | Small-medium teams | $14/month | User-friendly CRM | Win probability |
| Zoho Zia | Global teams | Varies by plan | Multi-language support | Comprehensive AI |
The best AI-powered tools for AI agents in sales we've covered here represent the cutting edge of sales automation technology. Each platform brings unique strengths to the table, from Cognism's intelligent prospecting to Copy.ai's content generation capabilities. The right choice for your team depends on your specific needs, budget, and existing tech stack.