Osum

Key Information

Features

• SWOT analysis generation for marketing strategies
• Sales prospect profiling for lead generation
• Comprehensive research report creation
• Buyer persona development
• Market sector trend analysis
• Product performance evaluation
• Investment planning assistance
• AI integration assessment
• Growth strategy roadmap creation
• Resource allocation optimization
• Content strategy recommendations
• OKR suggestion development

Pros

• Comprehensive market analysis capabilities
• Time-saving automated research
• Customizable reporting options
• Data-driven strategic planning
• Scalable business solutions

Cons

• Initial platform learning curve
• Data update timing limitations
• Template modification restrictions
• Limited export format options

Pricing

• Enterprise plan at $2,499/month for 25 users
• Business plan at $499/month for 5 users
• Expert plan at $249/month for 3 users
• Pro plan at $149/month for single user

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What is Osum?

Osum is an AI-powered market research tool that turns weeks of research into seconds. The platform delivers instant access to detailed competitive research, SWOT analysis, buyer personas, and growth opportunities with just one click.

This market analysis powerhouse helps businesses make smarter decisions through deep data insights and comprehensive reports. By combining artificial intelligence with market intelligence, Osum gives companies the information they need to understand their customers better, spot new opportunities, and stay ahead of competitors.

Key Features

• Advanced SWOT Analysis Generator creates detailed evaluations of internal strengths, weaknesses, and external opportunities and threats in seconds. The analysis helps shape content marketing strategies that can boost ROI by up to 20%.
• Sales Prospect Profiler builds actionable profiles by merging demographic data with behavioral and psychographic insights. Companies using these detailed personas are 4x more likely to exceed their lead and revenue goals.
• In-Depth Research Reports examine every aspect of business and product performance, from design to customer reactions. These comprehensive reports have helped companies achieve up to 175% revenue growth and 72% faster lead conversion rates.
• Buyer Persona Creation uncovers key demographics, personality types, and professional interests of target audiences. This feature helps 90% of companies gain a more precise understanding of their ideal customer profiles.
• Market Sector Analysis provides detailed breakdowns of industry trends, competitive landscapes, and growth opportunities. The tool processes data from multiple sources to spot emerging patterns and shifts in consumer behavior.
• Product Audit Tools evaluate existing products and services against market demands and competitor offerings. This helps businesses optimize their product development and positioning strategies.
• Investment Initiative Planning identifies promising areas for resource allocation and business expansion. The tool analyzes market conditions and potential returns to guide strategic investments.
• AI Integration Opportunities highlights areas where artificial intelligence can enhance business operations and customer experience. This feature helps companies stay competitive in an increasingly AI-driven marketplace.
• Growth Strategy Development creates customized roadmaps for business expansion based on market analysis and company capabilities. The strategies focus on achievable goals and measurable outcomes.
• Resource Planning Tools help optimize the allocation of time, money, and personnel. These tools ensure businesses make the most efficient use of available resources.
• Content Recommendations suggest targeted content strategies based on market research and audience analysis. This helps businesses create more engaging and effective marketing materials.
• OKR (Objectives and Key Results) Suggestions provide data-backed goals and metrics for tracking success. These suggestions align with market opportunities and company capabilities.

Main Advantages

• Comprehensive Market Analysis delivers deep insights about competitors, market trends, and growth opportunities in one centralized platform
• Time-Saving Automation reduces weeks of manual research work to just seconds with AI-powered data processing
• Customizable Reports adapt to specific business needs with flexible templates and data visualization options
• Data-Driven Decision Making supports strategic planning with concrete metrics and actionable insights
• Scalable Solutions fits businesses of all sizes from freelancers to large enterprises

Key Limitations

• Learning Curve requires time to master all available features and analysis tools
• Data Update Frequency depends on external source refresh rates
• Template Customization has some restrictions in lower-tier plans
• Export Options limit certain file formats to higher-tier plans

How much does Osum cost?

Enterprise Plan - $2,499/month

• Up to 25 users
• 5-15 project folders per month
• 25-75 report workspaces per month
• 40-120 predictive surveys per month
• Access management and SAML SSO
• Pay by invoice option

Business Plan - $499/month

• Up to 5 users
• 3-10 project folders per month
• 15-45 report workspaces per month
• 25-75 predictive surveys per month
• Advanced admin permissions

Expert Plan - $249/month

• Up to 3 users
• 1-5 project folders per month
• 10-30 report workspaces per month
• 15-45 predictive surveys per month

Pro Plan - $149/month

• 1 user
• 1-3 project folders per month
• 5-15 report workspaces per month
• 10-30 predictive surveys per month

Frequently Asked Questions

1. What is the duration of Osum's free trial?

Osum offers a 7-day full access trial period that includes all features from the paid plans, allowing users to test the platform's capabilities before committing to a subscription.

2. Does Osum offer refunds?

Osum provides a 7-day refund policy from the start of subscription or post-trial period, provided usage does not exceed the plan limits.

3. What languages does Osum support?

Osum currently supports multiple languages for analysis and reporting, though specific language options are not publicly disclosed.

4. How does Osum compare to similar market research tools?

Osum differentiates itself through rapid data processing and comprehensive analysis capabilities. While tools like Browse AI focus on web scraping and data extraction, Osum specializes in delivering actionable market insights and strategic recommendations.

5. What are the system requirements for using Osum?

Osum is a web-based platform accessible through any modern web browser with an internet connection. No additional software installation is required.

6. How does Osum handle data security?

Osum implements security measures for data protection, though specific certifications and compliance details are not publicly available.

7. Can multiple team members collaborate on Osum?

Yes, depending on the chosen plan, multiple team members can access and work on projects simultaneously, with user limits ranging from 1 to 25 users.

8. Who is using Osum?

• Marketing agencies utilizing the platform for client research and strategy development
• E-commerce businesses analyzing market trends and consumer behavior
• Startups conducting competitive analysis and identifying market opportunities
• Product managers gathering insights for product development and optimization
• Market researchers delivering comprehensive reports to stakeholders
• Business consultants providing strategic recommendations to clients
• Entrepreneurs evaluating new business opportunities and market segments
• Sales teams developing targeted prospect profiles and sales strategies
• Brand managers tracking market positioning and consumer perception
• Investment analysts conducting market feasibility studies

9. How frequently is the market data updated?

Osum updates its market data regularly, with frequency depending on external data source refresh rates and market segment requirements.