Roundabout

Key Information

Features

• Advanced creator discovery across 100+ niches
• Verified performance metrics and engagement rates
• Flexible campaign pricing with fixed fees
• Campaign brief templates for storytelling
• Comprehensive campaign management dashboard
• Real-time performance tracking
• AI-powered creator matching system
• Customizable storytelling tools
• Automated campaign workflows
• Quality control system
• Multi-platform campaign support
• Strategic support team assistance

Pros

• High engagement rates through verified micro-influencers
• Data-driven creator selection with weekly updates
• Transparent campaign management
• Streamlined workflow automation

Cons

• Limited creator pool for specific niches
• Creator authentication requirements
• Platform learning curve

Pricing

• Pay-per-campaign with custom pricing based on campaign requirements
• Agency plan with annual partnership program
• All-inclusive fee structure
• Fixed influencer rates

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What is Roundabout?

Roundabout is an AI-powered micro-influencer marketing platform that connects brands with authentic content creators across more than 100 niche topics. The platform streamlines the entire influencer marketing process, from creator discovery to campaign execution and performance tracking.

The platform stands out by focusing on data transparency and verified engagement metrics, ensuring brands work with genuine influencers who have real followers and meaningful engagement rates. With fixed pricing and all-inclusive campaign packages, Roundabout makes influencer marketing accessible and manageable for businesses of all sizes.

Key Features

• Advanced Creator Discovery lets brands search through a vast network of pre-vetted micro and middle-tier influencers on Instagram and TikTok. The platform updates its creator database weekly and offers custom scouting services for specific campaign needs.
• Verified Performance Metrics provides access to validated insight data and engagement rates for each creator, eliminating the risk of fake followers or inflated statistics.
• Flexible Campaign Pricing offers transparent, all-inclusive monthly rates based on the number of influencers, content requirements, and desired outcomes. The fixed influencer fees make budget planning straightforward.
• Campaign Brief Templates speed up the content creation process with ready-to-use storytelling frameworks specifically designed for e-commerce, retail, and local store promotions.
• Comprehensive Campaign Management includes tools for product shipping coordination, content approval workflows, and publication scheduling in one central dashboard.
• Real-time Performance Tracking delivers detailed reports on campaign metrics and ROI, helping brands measure and optimize their influencer marketing efforts.
• AI-powered Creator Matching uses smart algorithms to pair brands with the most suitable influencers based on niche, audience demographics, and campaign goals.
• Customizable Storytelling Tools allow brands to provide specific guidelines and requirements to influencers, ensuring content aligns perfectly with marketing objectives.
• Automated Campaign Workflows simplify the entire process from briefing to content delivery, reducing manual work and saving time.
• Quality Control System maintains high content standards through a built-in approval process before any content goes live.
• Multi-platform Support enables campaign management across both Instagram and TikTok from a single interface.
• Strategic Support Team offers expert guidance throughout the campaign lifecycle to maximize results and overcome challenges.

Main Advantages

• High Engagement Rates through verified micro-influencers who maintain authentic connections with their followers and generate meaningful interactions
• Data-Driven Creator Selection with weekly updated databases and custom scouting services to match brands with the most relevant influencers
• Transparent Campaign Management offering clear pricing, fixed influencer fees, and comprehensive performance tracking in real-time
• Streamlined Workflow Automation that simplifies product shipping, content approval, and publication scheduling from a central dashboard

Key Limitations

• Limited Creator Pool compared to larger platforms, particularly when searching for specific niches or locations
• Creator Authentication Requirements can slow down the process as influencers need to verify their accounts
• Learning Curve for new users to fully understand and utilize all platform features

How much does Roundabout cost?

Pay-per-campaign Plan - Custom pricing based on:

• Number of influencers
• Content requirements
• Campaign duration (minimum 1 month)
• Desired campaign outcomes
• All-inclusive fee structure with fixed influencer rates

Agency Plan - Custom pricing includes:

• Annual partnership program
• Multiple campaigns for different clients
• Priority support
• Custom reporting
• Dedicated account manager

Note: Prices are subject to change. Please check the official website for the most up-to-date prices.

Check Roundabout Official Pricing ›

Frequently Asked Questions

1. How does Roundabout verify influencer authenticity?

Roundabout implements a thorough validation process that checks engagement rates, follower authenticity, and content quality. The platform updates its creator database weekly and only displays influencers with verified insight data and safe engagement rates, ensuring brands connect with genuine content creators.

2. What industries and niches does Roundabout cover?

The platform covers more than 100 niche topics across various industries, including e-commerce, retail, local businesses, and consumer brands. Each niche has pre-vetted creators specializing in specific content types and audience demographics.

3. How does the campaign brief system work?

The platform provides customizable brief templates specifically designed for different industries. These templates include storytelling frameworks, product shipping coordination details, and publication timelines. Brands can either use existing templates or create custom briefs from scratch.

4. What reporting and analytics are available?

The platform delivers detailed performance metrics including engagement rates, reach, impressions, and ROI tracking. Campaign reports show real-time data on content performance, audience demographics, and conversion metrics to help optimize ongoing campaigns.

5. Can brands reuse content created through Roundabout?

Content usage rights are clearly defined in each campaign agreement. Typically, brands receive rights to repurpose content across their marketing channels for the specified campaign duration, with options for extended usage periods.

6. What support does Roundabout provide during campaigns?

Each campaign receives strategic guidance from a dedicated support team that helps with creator selection, brief optimization, and performance analysis. The team also assists with troubleshooting and campaign adjustments as needed.

7. How does the creator matching process work?

The platform uses data analytics to match brands with creators based on multiple factors including niche expertise, audience demographics, engagement rates, and previous campaign performance. Brands can also request custom creator lists curated by the Roundabout team.

8. Who is using Roundabout?

• E-commerce brands seeking authentic product demonstrations and reviews
• Retail chains looking to increase local store visibility and foot traffic
• Direct-to-consumer brands building brand awareness through micro-influencers
• Marketing agencies managing multiple client campaigns simultaneously
• Local businesses targeting specific geographic areas with community influencers
• Fashion and beauty brands requiring high-quality visual content
• Food and beverage companies seeking authentic taste-test and recipe content
• Lifestyle brands building long-term relationships with content creators
• Technology companies launching new products through influencer demonstrations
• Health and wellness brands targeting specific demographic segments