Freemium

Customer journey mapping platform transforming research into actionable insights

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Key Information

Features

  • Automated journey mapping from customer research
  • Smart insight mining with Journey Graph technology
  • Real-time journey updates
  • Insight scoring system
  • Cross-team collaboration platform
  • Opportunity detection system
  • Custom taxonomy support
  • Data integration capabilities
  • Enterprise-grade security
  • Performance analytics dashboard
  • Journey AI assistant
  • Prioritization tools

Pros

  • Minutes instead of 74-hour journey mapping process
  • Automated insight mining with Journey Graph
  • Real-time journey updates
  • Standardized scoring system
  • Unbiased analysis from customer feedback

Cons

  • Time required to master AI features
  • Navigation challenges with large journey maps
  • Interface issues with actor images

Pricing

  • Starter plan at $0 with basic features
  • Management plan at $39,000/year with full AI features
  • Strategic plan at $51,000/year with executive insights

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What is TheyDo Journey AI?

TheyDo Journey AI transforms raw customer research into actionable insights by automatically mapping customer journeys in minutes. The platform analyzes unstructured data from various sources like feedback, support logs, and survey responses to reveal hidden patterns and opportunities in the customer experience.

This AI-powered journey management system helps teams break down organizational silos by connecting different departments through a unified view of customer data. With advanced features like automated insight mining and opportunity detection, TheyDo Journey AI speeds up decision-making processes while maintaining high accuracy through its graph-based retrieval-augmented generation approach.

Key Features

  • Automated Journey Mapping turns hours of customer research into comprehensive journey maps within minutes. The AI analyzes text from interviews, support tickets, workshops, and digital whiteboard tools to create structured journey frameworks automatically.
  • Smart Insight Mining extracts valuable patterns from unstructured data using the Journey Graph technology. The system identifies customer pains, gains, needs, and observations while maintaining contextual understanding across all data points.
  • Real-time Journey Updates keep all maps current as new research is added. The platform automatically classifies and maps fresh data to existing journeys, ensuring teams always work with the latest customer insights.
  • Insight Scoring System ranks customer insights based on sentiment, recurrence, and variability. This unified scoring helps teams prioritize the most impactful opportunities across the entire customer experience.
  • Cross-team Collaboration allows unlimited users to work together on journey mapping projects. Teams can share insights, collaborate on opportunities, and maintain alignment across departments.
  • Opportunity Detection automatically rolls up relevant insights from sub-journeys into actionable business opportunities. The system connects related data points to help teams identify and prioritize high-value initiatives.
  • Custom Taxonomy Support lets organizations create their own classification systems and frameworks to match specific business needs and industry requirements.
  • Data Integration Capabilities connect with experience management platforms and customer data warehouses to create a comprehensive view of the customer journey.
  • Security and Compliance ensures all customer data is protected with enterprise-grade security measures while maintaining accessibility for authorized team members.
  • Performance Analytics tracks efficiency metrics, showing improvements like 90% reduction in decision-making time and 36% increase in productivity through automation and standardization.
  • Journey AI Assistant helps teams analyze text, classify insights, and generate journey maps faster, reducing the traditional weeks-long mapping process to just minutes.
  • Prioritization Tools enable teams to rank and organize opportunities based on customer value and business impact, streamlining the decision-making process across departments.

Main Advantages

  • Dramatic Time Savings transforms a 74-hour journey mapping process into just minutes, enabling teams to focus on implementing improvements rather than documentation.
  • Automated Insight Mining extracts valuable patterns from unstructured data using Journey Graph technology, maintaining contextual understanding across all data points.
  • Real-time Journey Updates automatically classify and map fresh data to existing journeys, ensuring teams always work with current customer insights.
  • Standardized Scoring System ranks insights based on sentiment, recurrence, and variability to help teams prioritize the most impactful opportunities.
  • Unbiased Analysis creates journey maps directly from customer feedback and research data, removing personal assumptions from the process.

Key Limitations

  • Learning Curve requires time for teams to master the advanced AI features and journey mapping capabilities.
  • Complex Navigation becomes challenging when journey maps exceed 10 steps, potentially requiring map breakdown.
  • Interface Stability occasional freezing issues when working with actor images in journey maps.

How much does TheyDo Journey AI cost?

Starter Plan - $0

  • Capped Journey AI use
  • 5 Users
  • 10 Journeys
  • 1 Journey framework
  • Unlimited viewers
  • AI support & community access

Management Plan - $39,000/year

  • Journey AI features
  • Unlimited users
  • Custom Taxonomy & scoring
  • Integrations with Jira, Qualtrics
  • Customer Success Team access
  • SLA & Live support

Strategic Plan - $51,000/year

  • All Management features
  • Executive Insights
  • Source streaming
  • AI decision-support
  • SSO
  • Data warehouse integrations
  • Dedicated TheyDo coach

Note: Prices are subject to change. Please check the official website for the most up-to-date prices.

Check TheyDo Journey Official Pricing

Frequently Asked Questions

1. How does Journey AI transform research into journey maps?

Journey AI analyzes text from various sources like interviews, support tickets, workshops, and digital whiteboard tools. The system processes this data to automatically extract insights, categorize them into pains, gains, needs, and observations, and creates comprehensive journey maps within minutes. The AI maintains contextual understanding through its Journey Graph technology, which uses a graph-based retrieval-augmented generation approach.

2. What types of research can Journey AI process?

The platform can analyze various forms of text-based research including interview transcripts, sticky notes from whiteboard sessions, research reports, support tickets, knowledge base articles, and survey responses. Users can upload .txt or .csv files or simply copy and paste content directly into the system.

3. How does Journey AI handle data privacy and security?

The platform maintains enterprise-grade security measures and ensures GDPR compliance while processing customer data. All insights and journey maps are protected within the system, with controlled access for authorized team members.

4. Can existing journey maps be updated with new research?

Yes, Journey AI allows continuous enrichment of existing journeys with new research data. When new information is added, the system automatically fits it into the existing phases and steps while maintaining the journey's structure, ensuring maps stay current and relevant.

5. Who is using TheyDo Journey AI?

  • Customer Experience Teams mapping and optimizing customer touchpoints across multiple channels
  • UX Researchers analyzing interview transcripts and feedback data for product improvements
  • Service Designers creating and maintaining journey frameworks for large organizations
  • Support Teams transforming ticket data into actionable journey insights
  • Product Teams connecting customer needs with development priorities
  • Enterprise Organizations managing hundreds of customer journeys across departments
  • Retail Banks optimizing customer service processes and reducing operational costs
  • Design Agencies creating comprehensive journey maps for clients

6. What makes Journey AI's insight scoring unique?

The platform uses a standardized scoring system that evaluates insights based on three key factors: sentiment (emotional impact), recurrence (frequency of occurrence), and variability (consistency across different data sources). This unified scoring helps teams prioritize improvements across the entire customer experience landscape.

7. How does Journey AI handle multiple languages?

The system can process research data in multiple languages, though specific language capabilities should be verified with TheyDo's support team for optimal performance. The interface maintains consistency across different language inputs while preserving the original context of customer insights.

8. What integration capabilities does Journey AI offer?

The platform integrates with popular tools like Jira and Qualtrics, as well as digital whiteboard platforms such as Miro, Mural, and FigJam. It also supports data warehouse connections for enterprise users, enabling comprehensive data analysis across systems.

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