Unbounce

Key Information

Features

• Smart Builder with AI technology
• Drag-and-drop editor
• Mobile-responsive design
• Smart traffic optimization
• A/B testing capabilities
• Dynamic text replacement
• Popup builder and sticky bars
• AI copywriting assistant
• Extensive integration options
• Conversion intelligence tools
• Smart reports and analytics
• Template library
• Custom code support

Pros

• Rapid page creation
• High conversion rates
• Extensive template library
• Seamless integration options
• Advanced testing capabilities

Cons

• Traffic volume restrictions
• User seat limitations
• Root domain restrictions
• Template customization constraints

Pricing

• Build plan at $99/month
• Experiment plan at $149/month
• Optimize plan at $249/month
• Agency plan starting at $499/month

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What is Unbounce?

Unbounce is a powerful landing page builder that combines AI technology with no-code functionality to help marketers create high-converting pages. The platform enables users to design, test, and optimize landing pages without needing technical expertise or developer support.

The tool stands out with its Smart Builder and AI-powered features that automatically optimize content and traffic routing for better conversion rates. With over 57 million conversions processed, Unbounce helps businesses of all sizes - from solo marketers to large agencies - create personalized marketing campaigns that drive results.

Key Features

• Smart Builder with AI Technology lets you create landing pages using pre-built, data-backed templates specific to your industry and goals. The AI-powered design assistant recommends optimal layouts and helps you build pages faster without coding knowledge.
• Drag-and-Drop Editor provides complete control over page design with an intuitive interface. You can easily customize templates, add elements, and adjust layouts to match your brand identity.
• Mobile-Responsive Design ensures all landing pages work flawlessly across devices. The Accelerate Mobile Pages (AMP) feature speeds up mobile loading times by up to 85%, reducing bounce rates.
• Smart Traffic Optimization automatically directs visitors to the page variants where they're most likely to convert based on attributes like location, device type, and browser. This AI-driven system continuously learns and improves conversion rates.
• A/B Testing Capabilities allow you to create unlimited page variants and test different elements from headlines to calls-to-action. Real-time reporting and confidence intervals help identify winning versions quickly.
• Dynamic Text Replacement personalizes content by automatically matching landing page text with visitors' search keywords, creating more relevant experiences.
• Popup Builder and Sticky Bars help capture attention and promote special offers. These can be triggered based on visitor behavior, location, or scroll depth, with scheduling options for automated campaigns.
• AI Copywriting Assistant helps overcome writer's block by generating high-quality, engaging copy for your landing pages. This tool can create various content forms to improve productivity.
• Extensive Integration Options connect seamlessly with popular marketing platforms like Salesforce and HubSpot, plus additional integrations through Zapier and webhooks.
• Conversion Intelligence Tools provide benchmarks powered by machine learning to compare your page performance against industry standards and identify optimization opportunities.
• Smart Reports and Analytics deliver clear insights into page performance, helping you track conversion goals and make data-driven decisions.
• Template Library includes hundreds of customizable, conversion-optimized templates tagged by industry and page type for quick deployment.
• Custom Code Support gives advanced users the flexibility to add custom functionality and styling while maintaining the simplicity of the drag-and-drop interface.

Main Advantages

• Rapid Page Creation with AI-powered Smart Builder reduces development time and eliminates the need for coding skills
• High Conversion Rates through Smart Traffic optimization that automatically directs visitors to their most likely-to-convert variants
• Extensive Template Library with over 100 pre-tested, high-converting designs saves time in creating new campaigns
• Seamless Integration Options with over 1,000 popular marketing tools and platforms streamline workflow automation
• Advanced Testing Capabilities help optimize conversion rates through data-driven decisions and real-time insights

Key Limitations

• Traffic Volume Restrictions vary by plan, limiting potential reach for smaller packages
• User Seat Limitations require upgrading to add team members
• Root Domain Restrictions limit the number of domains you can use based on plan level
• Template Customization may require some technical knowledge for advanced modifications

How much does Unbounce cost?

Build Plan - $99/month

• Drag-and-Drop Builder
• Unlimited Pages
• Traffic Volume: Up to 20k
• 1 User
• 1 Root Domain
• Popups and sticky bars
• AI copywriting
• Over 100 high-converting templates
• Custom code capabilities

Experiment Plan - $149/month

• Everything in Build plan
• Unlimited A/B Testing
• Traffic Volume: Up to 30k
• 3 Users
• 2 Root Domains
• Unlimited Variants
• Dynamic Text Replacement
• Manual Traffic Allocation

Optimize Plan - $249/month

• Everything in Experiment plan
• AI Traffic Optimization
• Traffic Volume: Up to 50k
• 5 Users
• 3 Root Domains
• Advanced Triggers
• Industry Benchmarking
• Audience Insights

Agency Plan - Starting at $499/month

• Everything in Optimize plan
• Unlimited Collaborations
• Traffic Volume: Starting at 100k
• Starting at 5 Users
• Starting at 20 Root Domains
• Access to Implementation Services
• Agency Partner Directory Listing

Note: Prices are subject to change. Please check the official website for the most up-to-date prices.

Check Unbounce Official Pricing ›

Frequently Asked Questions

1. How long is the Unbounce free trial?

Unbounce offers a 14-day free trial that includes full access to all features of your chosen plan. You need to provide credit card information when signing up, but you can cancel anytime before the trial ends to avoid charges.

2. Can I extend my free trial period?

Yes, you can request a 14-day extension to your trial period, effectively giving you 28 days of free access. However, you must request the extension before your initial trial period expires.

3. Does Unbounce offer a money-back guarantee?

Yes, Unbounce provides a 30-day money-back guarantee for all paid plans. If you're not satisfied with the service, you can request a full refund within this period.

4. How does Unbounce compare to Instapage?

While both platforms focus on landing page creation, Unbounce offers more competitive pricing and includes AI-powered features like Smart Traffic optimization. Instapage excels in team collaboration features and provides more advanced personalization options.

5. What are the traffic limits for Unbounce?

Traffic limits vary by plan: Build plan allows up to 20,000 visitors, Experiment plan up to 30,000 visitors, and Optimize plan up to 50,000 visitors per month. The Agency plan starts at 100,000 visitors.

6. Does Unbounce support multiple languages?

Yes, Unbounce supports multiple languages for landing page creation. You can create pages in any language and use Dynamic Text Replacement to display content in visitors' preferred languages.

7. What integrations does Unbounce support?

Unbounce integrates with popular marketing tools and platforms through direct integrations and Zapier connections. Notable integrations include Salesforce, HubSpot, and various email marketing platforms.

8. Who is using Unbounce?

• Digital marketers and advertising professionals creating targeted campaign landing pages
• Small to medium-sized businesses developing their online presence
• E-commerce companies building product launch and promotional pages
• SaaS companies creating demo request and trial signup pages
• Marketing agencies managing multiple client campaigns
• Lead generation specialists optimizing conversion funnels
• Educational institutions creating course enrollment pages
• Real estate professionals developing property listing pages
• Nonprofit organizations creating donation and event pages
• Consultants and freelancers showcasing their services