Brand24

Key Information

Features

• AI-powered brand assistant for monitoring data
• Real-time mention monitoring across platforms
• Advanced sentiment and emotion analysis
• Anomaly detection system
• Presence score measurement
• Competitive analysis tools
• Custom white-label reporting
• Social platform coverage including emerging networks
• Non-social monitoring of reviews and podcasts
• AI insights dashboard
• Word cloud visualization
• Influencer discovery system

Pros

• Comprehensive data coverage across 25 million sources
• AI-enhanced analytics capabilities
• User-friendly interface design
• Cross-platform monitoring system
• Customizable alert system

Cons

• Language analysis limitations for non-English content
• Historical data access restrictions
• Platform-specific feature limitations

Pricing

• Individual plan at $149/month
• Team plan at $199/month
• Pro plan at $299/month
• Enterprise plan at $499/month

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What is Brand24?

Brand24 stands as a powerful media monitoring and social listening platform that scans the entire web for mentions of specific brands, products, or keywords. The tool processes data from 25 million online sources in real-time, including social media networks, news sites, blogs, videos, podcasts, forums, and review platforms.

This comprehensive monitoring solution helps businesses track their online reputation, analyze customer sentiment, and measure brand awareness through advanced AI-powered analytics. The platform transforms raw data into actionable insights, allowing companies to make informed decisions about their marketing strategies and brand management efforts.

Key Features

• AI-Powered Brand Assistant lets users chat directly with an AI system trained on their monitoring data, providing quick answers about brand performance, trends, and strategic recommendations.
• Real-Time Mention Monitoring tracks brand mentions across multiple platforms, with instant updates on the Pro plan and hourly updates on the Team plan.
• Advanced Sentiment Analysis automatically categorizes mentions as positive, negative, or neutral, helping brands understand public perception and respond to feedback quickly.
• Anomaly Detection identifies unusual spikes or drops in mention volume, alerting users to potential PR crises or viral opportunities.
• Emotion Analysis examines the emotional context behind mentions, including emoji analysis, to provide deeper insights into customer feelings.
• Presence Score measures brand visibility and impact compared to other brands worldwide, using a proprietary scoring system based on mention volume and reach.
• Competitive Analysis enables side-by-side comparison of multiple brands' performance, reach, and sentiment metrics.
• Custom Reports offers white-label reporting capabilities with customizable templates and automated data visualization.
• Social Platform Coverage includes monitoring across major networks like YouTube, TikTok, Twitter, Instagram, and emerging platforms like Telegram.
• Non-Social Monitoring covers review sites, app stores, podcasts, newsletters, and online forums to provide comprehensive brand insights.
• AI Insights Dashboard delivers automated analysis of trends, metrics, and strategic recommendations through advanced algorithms.
• Word Cloud Generation creates visual representations of frequently mentioned terms associated with your brand.
• Influencer Discovery identifies and ranks influential voices discussing your brand or industry.
• Share of Voice Analysis compares brand visibility against competitors in your market space.
• Mobile App Access provides on-the-go monitoring and instant notifications for important mentions.
• Hashtag Tracking measures the performance and reach of hashtag campaigns across social platforms.
• Crisis Management Tools help identify and address potential reputation issues before they escalate.
• Data Export Options allow users to download mentions, analytics, and reports in various formats for further analysis.

Main Advantages

• Comprehensive Data Coverage scans 25 million sources in real-time, ensuring no important mentions slip through the cracks.
• AI-Enhanced Analytics delivers smart insights and automated analysis that helps save time and resources in data interpretation.
• User-Friendly Interface makes complex data easily digestible through visual representations and intuitive dashboards.
• Cross-Platform Monitoring includes coverage of emerging platforms like TikTok and Telegram alongside traditional social media.
• Customizable Alerts help catch potential issues or opportunities as they happen.

Key Limitations

• Language Limitations may affect the accuracy of sentiment analysis for some non-English content.
• Historical Data Access is restricted to the period after starting your subscription.
• Platform-Specific Features vary between different pricing tiers, limiting some functionality in lower-tier plans.

How much does Brand24 cost?

Individual Plan - $149/month

• Perfect for personal brand monitoring
• 5 keywords
• 1 user seat
• Basic features included

Team Plan - $199/month

• Ideal for small teams
• 10 keywords
• 3 user seats
• Advanced analytics features

Pro Plan - $299/month

• Made for growing businesses
• 15 keywords
• 7 user seats
• Premium features and analytics

Enterprise Plan - $499/month

• Built for large organizations
• 25 keywords
• 12 user seats
• All features included
• Priority support

Note: Prices are subject to change. Please check the official website for the most up-to-date prices.

Check Brand24 Official Pricing ›

Frequently Asked Questions

1. How long is the free trial period?

Brand24 offers a 14-day free trial that gives you access to all features without requiring credit card information.

2. Who is using Brand24?

• Marketing teams monitoring brand reputation and campaign performance across social media and web
• PR professionals tracking media coverage and managing crisis communications
• Social media managers engaging with customer feedback and measuring sentiment
• Business owners analyzing competitor strategies and market trends
• Customer service teams identifying and responding to customer issues online
• Market researchers gathering consumer insights and industry trends
• Digital agencies managing multiple client brand monitoring campaigns
• Product managers collecting feedback about products and features
• Event organizers measuring event impact and engagement
• Sales teams identifying potential leads and business opportunities

3. Does Brand24 support multiple languages?

The tool supports 108 languages for mention monitoring and sentiment analysis, making it suitable for global brand tracking and multilingual market research.

4. What sources does Brand24 monitor?

Brand24 scans over 25 million online sources including social media platforms, news sites, blogs, forums, review sites, video descriptions, podcasts, and newsletters.

5. Can I export data from Brand24?

Users can export data in multiple formats including PDF reports, Excel spreadsheets, and infographics. The platform also offers white-label reporting capabilities for agencies.

6. How does the sentiment analysis work?

The sentiment analysis feature automatically categorizes mentions as positive, negative, or neutral using advanced algorithms. It also includes emoji analysis to provide deeper emotional context of mentions.

7. What kind of alerts does Brand24 provide?

The platform sends real-time notifications through email and Slack for important mentions, sudden spikes in discussion volume, and changes in sentiment, helping users respond quickly to potential opportunities or issues.

8. How does Brand24 compare to similar tools?

Brand24 differentiates itself through its comprehensive source coverage, advanced AI analytics, and competitive pricing structure compared to alternatives like Hootsuite and Mention. It particularly excels in real-time monitoring and sentiment analysis capabilities.