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Data connection platform linking sales and marketing tools seamlessly.
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Key Information
Features
- Two-way contact synchronization across platforms
- Marketing engagement tracking in CRM
- Website visitor tracking with UTM parameters
- Advanced lead scoring system
- Integration with major CRM platforms
- Marketing platform connections
- Form integration from multiple sources
- Campaign reporting and analytics
- Sales alerts for lead activities
- Custom field mapping capabilities
Pros
- Seamless integration between marketing and sales platforms
- Real-time data synchronization
- Automated lead management process
- Customizable lead scoring
- Time-saving automation features
Cons
- Limited integration options for uncommon tools
- Web tracking and lead scoring restricted to higher tiers
- Specific contact limits per plan
Pricing
- Basic: $29/month for 100 active contacts
- Professional: $99/month for 1,000 active contacts
- Scale: Custom pricing for unlimited contacts
All plans include 16% discount for annual billing and 14-day free trial
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What is Outfunnel?
Outfunnel stands out as a specialized data connection platform built specifically for integrating sales and marketing tools. This platform bridges the gap between various marketing applications and CRM systems, allowing businesses to streamline their sales and marketing operations.
The software excels at keeping contact databases synchronized, tracking marketing engagements, and recording all customer interactions directly in the CRM. By automating these crucial data connections, Outfunnel helps sales teams work more effectively with marketing data, leading to better lead targeting and higher conversion rates.
The platform boasts quick setup times and deep integrations with popular CRM and marketing tools, making it particularly valuable for businesses looking to eliminate manual data entry and maintain consistent customer information across platforms.
Key Features
- Two-way Contact Synchronization - Keep your CRM and marketing tools perfectly aligned with bi-directional contact syncing. This ensures your contact lists stay current across all platforms, eliminating duplicate entries and reducing manual updates.
- Marketing Engagement Tracking - Records all email opens, clicks, form submissions, and website visits directly in your CRM. Sales teams can see exactly how leads interact with marketing materials without switching between tools.
- Website Visitor Tracking - Monitors lead behavior on your website and captures complete UTM parameters, including Source, Medium, Campaign, Term, and Content values. This data appears in your CRM's lead source field and visitor activity feed.
- Advanced Lead Scoring - Automatically scores leads based on their engagement with marketing materials, website visits, and other interactions. This helps sales teams prioritize the most promising prospects.
- CRM Integration Suite - Works seamlessly with major CRM platforms including Pipedrive, HubSpot, Copper, Salesforce, and Airtable. The integration goes deeper than standard native connections, offering more customization options.
- Marketing Platform Connections - Integrates with popular marketing tools like Mailchimp, Klaviyo, and ActiveCampaign. Supports both email campaign tracking and automated list management.
- Form Integration - Captures leads from various sources including LinkedIn Lead Gen Forms, Facebook Lead Forms, WordPress forms, and Wix forms. New leads automatically sync to your CRM with source attribution.
- Campaign Reporting - Provides detailed insights into marketing campaign performance with easy access to both campaign reports and individual email engagement data.
- Sales Alerts - Notifies sales teams about important lead activities and engagement milestones, helping them respond quickly to sales-ready prospects.
- Instant Field Syncing - Updates contact information immediately across connected platforms when changes occur, ensuring real-time data accuracy.
- Custom Field Mapping - Supports complex use cases with extensive field mapping options, including multiple Calendly fields, Mailchimp ecommerce fields, and Pipedrive reference fields.
- Email Marketing Tools - Includes built-in email marketing capabilities with features like A/B testing, drip campaigns, and personalization options.
Main Advantages
- Seamless Integration Capabilities - Connects multiple marketing and sales platforms without requiring technical expertise, making data flow smoothly between systems.
- Real-time Data Synchronization - Updates contact information instantly across all connected platforms, eliminating the need for manual data entry and reducing errors.
- Automated Lead Management - Streamlines the entire lead capture and nurturing process by automatically recording all marketing interactions in the CRM.
- Customizable Lead Scoring - Creates a clear picture of lead quality based on actual engagement data, helping sales teams focus on the most promising prospects.
- Time-saving Automation - Eliminates hours of manual data entry and reduces the need to switch between different platforms to access customer information.
- Comprehensive Analytics - Provides detailed insights into marketing campaign performance and lead behavior, enabling data-driven decision making.
Key Limitations
- Limited Integration Options - Some less common CRM and marketing tools may not be supported in the integration ecosystem.
- Basic Plan Restrictions - Web tracking and lead scoring features are only available in higher-tier plans.
- Contact Limits - Each pricing tier has specific contact limits that may require upgrading as your business grows.
How much does Outfunnel cost?
Basic Plan:
- $29/month
- Up to 100 active contacts
- Data sync for contacts, forms, and engagements
- Basic support via chat and email
- 16% discount when billed annually
Professional Plan:
- $99/month
- Up to 1,000 active contacts
- All Basic features plus lead scoring and web tracking
- Enhanced support with chat, email, and calls
- 16% discount when billed annually
Scale Plan:
- Custom pricing (Contact sales)
- Unlimited contacts available
- All Professional features
- Premium support with custom onboarding
- Custom solutions and enterprise features
All plans come with a 14-day free trial to test the platform's capabilities.
Note: Prices are subject to change. Please check the official website for the most up-to-date prices.
Check Outfunnel Official Pricing ›Frequently Asked Questions
1. How long is Outfunnel's free trial?
Outfunnel offers a 14-day free trial that includes access to all features in the Professional plan, allowing users to test the platform's capabilities before committing to a paid subscription.
2. Which CRM platforms does Outfunnel integrate with?
Outfunnel integrates with Pipedrive, HubSpot, Copper, and Salesforce. The platform offers deep integration capabilities with these CRMs, enabling two-way contact synchronization and comprehensive engagement tracking.
3. What marketing tools can I connect with Outfunnel?
Outfunnel connects with Mailchimp, Klaviyo, Constant Contact, and ActiveCampaign. It also supports form integrations from WordPress, Wix, LinkedIn Lead Gen Forms, and Facebook Lead Forms.
4. Who is using Outfunnel?
- Small and medium-sized businesses looking to streamline their sales and marketing operations
- Digital marketing agencies managing multiple client campaigns
- B2B companies focusing on lead generation and nurturing
- Sales teams requiring real-time marketing engagement data
- E-commerce businesses tracking customer interactions across platforms
- Professional service providers automating their marketing workflows
- Software companies managing their sales pipeline
- Marketing teams needing better integration with sales data
- Startups optimizing their marketing and sales processes
- Consultancies tracking client engagement across multiple channels
5. What is the refund policy?
Outfunnel offers a 30-day money-back guarantee for all paid plans. If users are not satisfied with the service, they can request a full refund within the first 30 days of their subscription.
6. Does Outfunnel support multiple languages?
The platform interface is available in English only, but it can handle contact data and marketing communications in any language. Email campaigns and forms can be created in multiple languages.
7. What are the contact storage limits?
Contact storage limits vary by plan: Basic plan supports up to 100 active contacts, Professional plan allows up to 1,000 active contacts, and Scale plan offers customizable contact limits based on business needs.
8. How does the lead scoring system work?
The lead scoring system assigns points based on website visits, email engagement, and form submissions. Users can customize scoring rules, set engagement thresholds, and automatically update lead scores in their CRM. The system recalculates scores in real-time as new interactions occur.
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