Smart Targeting

Key Information

Features

• Predictive analytics for identifying potential property sellers
• Automated multi-channel marketing campaigns
• Monthly market reports generation
• Smart landing pages for lead capture
• AI-driven lead scoring system
• Integration with Top Producer CRM
• Performance analytics dashboard
• Customizable territory selection
• Automated direct mail campaigns
• Social media ad management
• Property valuation tools
• Smart timing technology

Pros

• Predictive analytics for identifying sellers
• Multi-channel marketing integration
• Automated lead scoring
• Performance analytics dashboard
• Territory-based targeting

Cons

• Restricted campaign control
• Limited data access
• Fixed ad templates

Pricing

• Pro plan at $179/month
• Pro + Leads plan at $479/month
• Pro + Farming plan at $449/month
• Pro Teams 5 plan at $399/month
• Pro Teams 10 plan at $699/month
• Pro Teams 25 plan at $1199/month

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What is Smart Targeting?

Smart Targeting is a predictive analytics tool that helps real estate professionals identify potential sellers in their target markets. The system analyzes hundreds of data points and local market trends to pinpoint homeowners who are most likely to list their properties within the next 12 months.

This AI-powered technology creates targeted marketing campaigns to reach the top 20% of households with the highest probability of selling. The system automatically handles multiple marketing channels, including online ads, email campaigns, postcards, and personalized letters, allowing agents to focus on building relationships with qualified prospects.

Key Features

• Advanced Predictive Analytics examines big data and local market patterns to create a curated list of homeowners with the highest likelihood of selling their properties. The AI technology continuously learns from market activities to improve accuracy.
• Automated Multi-Channel Marketing delivers consistent messaging across various platforms. The system creates and manages Facebook ads, Instagram campaigns, direct mail pieces, and email communications to maintain steady contact with potential sellers.
• Monthly Market Reports are automatically generated and sent to targeted homeowners. These reports include comparative market analyses (CMA) and local real estate trends, helping establish the agent as a neighborhood expert.
• Smart Landing Pages capture lead information when prospects respond to marketing materials. Each page is optimized to collect contact details while providing valuable market insights to potential sellers.
• AI-Driven Lead Scoring evaluates and ranks prospects based on their engagement levels and likelihood to sell, helping agents prioritize their follow-up efforts effectively.
• Integration with Top Producer CRM ensures seamless lead management by automatically adding new contacts and tracking all interactions within the main database.
• Performance Analytics Dashboard monitors campaign effectiveness with detailed metrics on reach, engagement, and lead generation across all marketing channels.
• Customizable Territory Selection allows agents to choose specific neighborhoods or zip codes for targeting, with the flexibility to adjust focus areas as needed.
• Automated Direct Mail Campaigns handle the creation and distribution of postcards and personalized letters to high-potential sellers, maintaining consistent offline presence.
• Social Media Ad Management creates and optimizes advertising campaigns on Facebook and Instagram, targeting both potential sellers and buyers in selected geographic areas.
• Property Valuation Tools provide automated home value estimates and equity reports to prospects, sparking meaningful conversations about selling opportunities.
• Smart Timing Technology determines the optimal times to reach out to potential sellers, increasing the effectiveness of marketing efforts and improving response rates.

Main Advantages

• Predictive Analytics Power transforms big data into actionable insights, helping real estate professionals identify potential sellers up to 12 months in advance using AI and machine learning algorithms.
• Multi-Channel Marketing Integration streamlines communication across Facebook, Instagram, direct mail, and email campaigns, maintaining consistent messaging with potential clients.
• Automated Lead Scoring evaluates and ranks prospects based on their likelihood to sell, allowing agents to focus efforts on the most promising opportunities.
• Performance Analytics Dashboard provides detailed metrics on campaign effectiveness, helping agents track ROI and optimize their marketing strategies.
• Territory-Based Targeting allows agents to dominate specific neighborhoods by focusing resources on areas with the highest potential seller concentration.

Key Limitations

• Restricted Campaign Control prevents users from manually adjusting targeting parameters or selecting specific marketing channels.
• Limited Data Access restricts users from viewing detailed analytical reports about campaign performance and audience behavior.
• Fixed Ad Templates constrain creative flexibility in marketing materials, potentially reducing campaign effectiveness.

How much does Smart Targeting cost?

Pro - $179/month

• Complete CRM integration
• Market snapshot reports
• Smart follow-up system

Pro + Leads - $479/month

• Everything in Pro
• Facebook & Instagram lead generation
• Automated lead nurturing

Pro + Farming - $449/month

• Everything in Pro
• Smart farming technology
• Predictive analytics

Pro Teams 5 - $399/month

• Up to 5 team members
• Team collaboration tools
• Shared database access

Pro Teams 10 - $699/month

• Up to 10 team members
• Advanced team features
• Performance tracking

Pro Teams 25 - $1199/month

• Up to 25 team members
• Enterprise-level features
• Complete team management

Note: Prices are subject to change. Please check the official website for the most up-to-date prices.

Check Smart Targeting Official Pricing ›

Frequently Asked Questions

1. How does Smart Targeting identify potential sellers?

Smart Targeting analyzes hundreds of data points including property ownership duration, market conditions, equity positions, and demographic factors to predict which homeowners are most likely to sell within the next 12 months. The system continuously learns from local market patterns and historical data to improve its predictions.

2. What marketing channels does Smart Targeting use?

The system runs coordinated campaigns across Facebook, Instagram, direct mail, and email. Each channel is optimized for the specific audience segment, with messaging automatically adjusted based on engagement metrics and response rates.

3. How accurate are the seller predictions?

The system focuses on identifying the top 20% of properties with the highest probability of listing. While exact accuracy rates vary by market, the AI-powered predictive analytics typically achieve significantly higher response rates compared to traditional farming methods.

4. Can I customize my target area?

Yes, you can select specific neighborhoods, zip codes, or geographic boundaries for your campaigns. The system allows you to adjust your focus areas at any time based on market opportunities and business goals.

5. What type of analytics and reporting is provided?

The performance dashboard shows detailed metrics including reach, engagement rates, lead quality scores, and conversion tracking across all marketing channels. You can monitor campaign effectiveness and adjust strategies based on real-time data.

6. How does the lead scoring system work?

The system evaluates leads based on multiple factors including property characteristics, owner behavior patterns, engagement with marketing materials, and market conditions. This creates a priority ranking to help agents focus on the most promising opportunities.

7. What CRM integrations are available?

Smart Targeting fully integrates with Top Producer CRM, automatically syncing contact information, interaction history, and campaign data. This ensures seamless lead management and follow-up tracking.

8. Who is using Smart Targeting?

• Real estate agents looking to build their listing inventory through targeted prospecting
• Brokers and team leaders managing multiple agents and territories
• Real estate investors seeking off-market properties and motivated sellers
• Property management companies identifying potential client properties
• Real estate marketing agencies handling multiple client campaigns
• New agents establishing their presence in competitive markets
• Experienced agents expanding into new territories
• Real estate teams focusing on specific neighborhoods or property types
• Luxury market specialists targeting high-value properties
• Commercial real estate professionals identifying potential sellers in their market segment