Proxima

Key Information

Features

• AI-powered audience generation for paid social campaigns
• Cross-platform advertising support across Meta and TikTok
• CallPilot customer support solution
• Secure data management with encryption
• Performance analytics dashboard
• Shopify integration
• Predictive intelligence for customer retention
• Industry benchmarking tools
• 30-day risk-free trial
• Automated audience delivery

Pros

• Rapid ROI achievement within first month
• Zero technical setup requirements
• Advanced AI optimization in real-time
• Unlimited user access
• Multi-platform integration capabilities

Cons

• Platform dependency on supported advertising platforms
• Time-consuming learning curve
• Limited custom reporting options

Pricing

• Monthly subscription at $1,000/month
• Agency partners with custom pricing
• Enterprise custom plans with white-label options

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What is Proxima?

Proxima is a data intelligence platform that helps businesses improve their marketing performance through AI-powered targeting and analytics. The platform uses predictive intelligence to lower customer acquisition costs while increasing customer lifetime value, making it easier for companies to grow profitably.

The software combines millions of anonymized shopper profiles with advanced AI models to create high-intent audiences for advertising campaigns. By analyzing shopping patterns and consumer behavior across its network of over 65 million unique profiles, Proxima helps businesses find and target potential customers who are most likely to buy their products.

Key Features

• AI-Powered Audience Generation builds custom lookalike audiences for paid social media campaigns by analyzing millions of commerce signals. The system continuously refreshes these audiences to maintain efficiency as campaigns scale, focusing exclusively on new customer acquisition while excluding existing customers.
• Cross-Platform Advertising Support enables businesses to deploy targeted campaigns across Meta and TikTok, with early access available for Google advertising. The platform seamlessly integrates with major advertising platforms to streamline campaign management and optimization.
• CallPilot Customer Support Solution redefines outbound communication by using AI to create natural, conversational interactions. This system reduces call queue times by 40-80% and includes features like Pro Wiki for real-time information access and Pro Automate for workflow integration.
• Secure Data Management implements end-to-end encryption and strict security protocols to protect customer information. All data is anonymized and hashed, ensuring privacy compliance while maintaining targeting effectiveness.
• Performance Analytics Dashboard provides detailed insights into campaign performance, customer behavior, and industry benchmarks. The system helps businesses track key metrics and make data-driven decisions about their marketing strategies.
• Shopify Integration offers specialized optimization for e-commerce stores using Shopify, though the platform works with other systems as well. Setup takes less than 5 minutes and requires no technical expertise.
• Predictive Intelligence for Customer Retention uses AI algorithms to analyze customer behavior patterns and predict lifetime value, helping businesses improve customer retention strategies and optimize marketing spend.
• Industry Benchmarking Tools compare performance metrics across similar businesses, providing valuable context for decision-making and strategy development. These insights help companies understand their competitive position and identify areas for improvement.
• 30-Day Risk-Free Trial allows businesses to test the platform's capabilities without commitment. Companies can run ads against AI-generated audiences and measure results before making a long-term decision.
• Automated Audience Delivery transfers custom audiences directly to connected ad accounts through secure API integration, eliminating manual work and reducing setup time.

Main Advantages

• Rapid ROI Achievement delivers measurable results within the first month of implementation, helping businesses quickly recover their investment.
• Zero Technical Setup Required allows immediate platform use without coding knowledge or complex integrations.
• Advanced AI Optimization automatically adjusts targeting parameters in real-time to maximize campaign performance.
• Unlimited User Access enables seamless collaboration across teams without additional user fees.
• Multi-Platform Integration connects smoothly with major social media and advertising platforms for centralized campaign management.

Key Limitations

• Platform Dependency requires active integration with supported advertising platforms to function.
• Learning Curve takes time to fully understand and utilize all available features and analytics tools.
• Limited Custom Reporting offers preset report templates with minimal customization options.

How much does Proxima cost?

Monthly Plan - $1,000/month

• Category exclusivity
• AI targeting models
• Unlimited campaigns usage
• Monthly optimization
• Performance tracking

Agency Partners - Custom pricing

• Dedicated account management
• Access to beta features
• Priority support
• Custom analytics

Custom Plans - Custom pricing

• White-label technology
• Customized AI targeting models
• Enterprise-level support

Note: Prices are subject to change. Please check the official website for the most up-to-date prices.

Check Proxima Official Pricing ›

Frequently Asked Questions

1. How long is Proxima's free trial?

Proxima offers a 30-day risk-free trial period with no credit card required at signup. During this period, you can test the platform's AI audiences and measure their performance on your advertising campaigns.

2. Which advertising platforms does Proxima support?

Proxima currently works with Meta (Facebook and Instagram) platforms. Early access to TikTok and Google advertising is available upon request, with more platforms planned for future integration.

3. How does Proxima compare to Meta's Advantage+?

While Meta's Advantage+ offers broad targeting solutions, Proxima provides more customization options and focuses exclusively on new customer acquisition. Unlike Advantage+, Proxima gives you full control over audience building and excludes existing customers from targeting.

4. What technical requirements are needed to use Proxima?

Setup requires only a Facebook ad account and Shopify store (if applicable). The platform takes less than 5 minutes to configure and requires no technical expertise or coding knowledge.

5. How does Proxima protect customer data?

The platform implements end-to-end encryption and strict security protocols. All customer data is anonymized, hashed, and transmitted securely via API. The data is never sold to third parties.

6. How quickly can I expect to see results?

Users typically see measurable results within 30 days of implementing Proxima's audiences in their prospecting campaigns.

7. Who is using Proxima?

• Direct-to-consumer (D2C) brands seeking to lower customer acquisition costs and increase lifetime value
• E-commerce businesses using Shopify platform looking to optimize their paid social advertising
• Digital marketing agencies managing multiple client accounts and campaigns
• Retail brands aiming to reach high-intent shoppers through social media advertising
• Companies struggling with post-iOS 14.5 advertising performance
• Marketing teams looking to scale their advertising spend while maintaining efficiency
• Businesses wanting to leverage predictive analytics for customer targeting
• Brands seeking to improve their ROAS through better audience targeting

8. How does Proxima's audience generation work?

The platform analyzes over 65 million unique shopper profiles and their behaviors across 12,000+ brands to identify purchase intent signals. This data is then used to create custom audiences that match your brand's specific characteristics and target new potential customers.